Logo Mat Creation explained
Have you ever been curious about the transformation of the design into an actual logo mat?
Allow us to unveil the incredible journey that each logo mat undergoes before finding its place on your floor, proudly showcasing your unique logo or brand.
Design
The initial step in creating a logo mat involves designing the mat itself. Simply provide your logo and colour preferences, an our talented designer will take care of the rest. Once the design is ready, you'll receive a digital proof showcasing how the mat will appear.
If you're satisfied with the proof, the production process commences for your logo mat. However, if you wish to make any adjustments to the colours or layout, you have the freedom to do so. Feel free to request as many design modifications as you desire before the mat enters the production phase.
The Mat Face
The surface of your logo mats begins as a simple, plain carpet.
This carpet is crafted using P.E.T yarn, which incorporates 50% recycled content from post-consumer sources.
This groundbreaking P.E.T. material enhances the mat's resistance to stains and UV rays, surpassing the capabilities of nylon yarn. Additionally, P.E.T. yarn excels at retaining dirt and absorbing moisture, ensuring optimal performance.
Printing
Now, let's delve into the most thrilling phase, as your mat embarks on its journey through our cutting-edge, high-definition printer!
This advanced printer is where the design is meticulously transferred onto the mat's surface using dye capable of producing an impressive spectrum of up to 60 different colours.
The dye penetrates deep into the fabrics, ensuring that the colour retains its vibrancy even in areas with heavy foot traffic.
On average, each mat spends approximately one hour being processed, including printing and drying, on this remarkable machine.
Once the mat completes its passage through the printer, it emerges fully printed, completely dry, and ready to be backed for the next stage.
Backing
The face of the mat is carefully affixed by hand to a robust nitrile rubber backing, which is then subjected to high temperatures in an oven. This process ensures seamless integration of the rubber backing with the carpet.
After the mats have cooled down, precise trimming is performed on the edges, resulting in a polished final appearance. Following this, the mats are meticulously packaged and swiftly dispatched to their designated destination, all within a timeframe of just 7-10 working days.
And there you have it - the complete journey of a logo mat, from its initial stages to the final produce. To witness the entire process in action, we invite you to view the video below
How Our Heavy-Duty Logo Mats Are Made.
What to Consider When Creating a Design for a Logo Mat
Designing a logo mat is an excellent way to enhance your brand’s visibility and create a welcoming entrance for your business or home. A well-designed logo mat not only serves a functional purpose by trapping dirt and moisture but also acts as a powerful marketing tool. To ensure your logo mat is effective and visually appealing, there are several key factors to consider during the design process. Here’s a comprehensive guide to help you create the perfect logo mat.
Simplicity is Key
When it comes to designing a logo mat, simplicity is crucial. A clean and straightforward design is more likely to catch the eye and be easily recognizable. Remember, people will be walking over the mat, and you only have a few seconds to make an impression. Avoid cluttered designs with too many elements or intricate details that can be lost in the mat’s texture. Instead, focus on a simple logo or graphic that clearly represents your brand.
Choosing the Right Colors
Color plays a significant role in the effectiveness of your logo mat. The colors you choose should align with your brand’s color scheme and be visually appealing. Consider using contrasting colors to make your logo stand out. For example, if your logo is light-colored, use a dark background, and vice versa. This contrast will ensure that your logo is easily visible and catches the attention of anyone entering your space.
Orientation and Placement
The orientation of your logo mat is another important consideration. Depending on where the mat will be placed, you may need to choose between a landscape (horizontal) or portrait (vertical) orientation. For example, if the mat will be placed across an entryway, a landscape orientation may be more suitable. On the other hand, if the mat will extend inward from an entrance, a portrait orientation might be better. Ensure that the orientation complements the placement to maximize visibility and impact.
Size and Shape
The size and shape of your logo mat should be tailored to fit the specific area where it will be placed. Measure the entrance or space to determine the appropriate dimensions. A mat that is too small may not effectively trap dirt and moisture, while a mat that is too large can overwhelm the space. Additionally, consider the shape of the mat. While rectangular mats are common, custom shapes can add a unique touch and better fit certain areas.
Quality of Materials
The quality of the materials used in your logo mat is essential for both durability and appearance. High-quality materials will ensure that the mat withstands heavy foot traffic and maintains its appearance over time. Common materials for logo mats include rubber, vinyl, and carpet. Choose a material that suits the environment where the mat will be used. For example, rubber mats are ideal for outdoor use, while carpet mats are better suited for indoor areas.
Incorporating Branding Elements
Your logo mat should clearly represent your brand. Incorporate key branding elements such as your logo, company name, and slogan. Ensure that these elements are prominently displayed and easily readable. Look to your existing marketing materials for inspiration to maintain consistency across all branding touchpoints. A well-branded logo mat can reinforce your brand identity and leave a lasting impression on visitors.
Customization Options
Take advantage of customization options to create a logo mat that perfectly fits your needs. Many suppliers offer a range of customization features, including color choices, shapes, and sizes. Some even allow you to add additional elements such as borders or patterns. Work with a reputable supplier who can provide guidance on the best customization options for your logo mat.
Conclusion
In conclusion, creating a design for a logo mat involves careful consideration of several factors, including simplicity, color choices, orientation, size, material quality, and branding elements. By focusing on these key aspects, you can create a logo mat that not only enhances the aesthetic appeal of your entrance but also serves as an effective marketing tool. Invest in a high-quality, well-designed logo mat today to make a lasting impression on everyone who walks through your door.
Want your very own Logo Mat?
Get the ball rolling and request your free proof from Mats4U today by completing the Logo Mat Order Form. Alternatively, if you would like some advice or have any questions, please do not hesitate to call us on 0121 313 6748 or email sales@mats4u.co.uk. We are available Monday-Friday from 9am-5pm and would be more than happy to help.
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