Mats4U announce Westerdale Racing Sponsorship

Mats4U are delighted to announce the sponsorship of Westerdale Racing for the 2019 season. Paul Westerdale will be taking part in the National Superstock 1000 championship, part of the British Superbike Series (BSB) and will carry the Mats4U branding around 12 rounds of the finest race tracks in Britain.

Testing has already started ahead of the season, with the first race being held at Silverstone on 18^th April. This represents a big step up in class for Paul and we’re proud to support him in his bid for success at the higher level.

Mats4U and Westerdale Racing – A force reunited

Mats4U and Westerdale Racing have a bit of history back in March 2013. At the time, Paul was racing in the Thundersport GB Motodex Pre-National Sport 600. The Mats4U team went along to the final race day at Donnington Park that season and witnessed a flawless performance by Paul. He managed a clean sweep of 4 race victories to help him claim 3^rd place overall in the 2013 championship. We were delighted to witness Paul’s success and the start of a true champion!

Westerdale Racing paddock mat

Back then Mats4U supplied Westerdale Racing with a premium branded paddock mat, to give the team professional branding on race days.

4 years later, Westerdale racing have rebranded for the coming season and the new mat displays the stunning camouflage print design to match their brand.

Paul Westerdale commented:

‘With the Silverstone test last week came the return of an old sponsor of mine - Mats4U. Mark O’Sullivan, GM at Mats4U, and the team sponsored me in my rookie season at Thundersport five years ago, providing me with a stunning paddock mat for my bike.

We have always made an effort to be as well presented as possible and the custom printed mat really helped us to stand out in the paddock, with a lot of very jealous competitors opting to get their own printed.

Having made a big effort in this off season to update the Westerdale Racing brand we felt it was time to get our old faithful mat replaced, and after a quick chat with Mark we came to a new arrangement for Mats4U to support us again in the coming season.

After a record turnaround, our new mat was delivered within a week and all set for the opening test at Silverstone. It seems that mat technology has moved on a lot since our last old faithful and I’m really impressed with the print quality and sharpness we managed to get into the design.

I’m also reliably informed that the mat is harder wearing and can be cleaned with a conventional carpet cleaner in event of those inevitable paddock spills, so we should be looking sharp and bright for some time to come!

We are hugely grateful to Mats4U for their support in 2019 and can’t wait to have everything all dressed and ready in the awning come the first round of the season.’

You can watch Paul ply his trade in the British Superbike season on ITV4 and Eurosport from April through to September. Alternatively, you can follow us on Facebook, Twitter and LinkedIn to stay updated.

The Power of Logo Mats: Enhancing Your Brand and Ensuring Safety

In the competitive world of business, creating a strong and memorable brand identity is crucial. One often overlooked yet highly effective tool for achieving this is the use of logo mats. These mats not only serve a practical purpose by keeping your floors clean and safe but also act as a powerful branding tool. In this blog, we will explore the benefits of logo mats and how they can enhance your brand while ensuring safety.

What Are Logo Mats?

Logo mats are custom-designed floor mats that feature a company’s logo, slogan, or other branding elements. They are typically placed at entrances, reception areas, or other high-traffic locations where they can make a strong visual impact. These mats are available in various sizes, colors, and materials, allowing businesses to create a customized look that aligns with their brand identity.

Benefits of Logo Mats

1. Brand Visibility: One of the primary benefits of logo mats is increased brand visibility. Placing a logo mat at the entrance of your business ensures that every visitor sees your brand as soon as they walk in. This creates a lasting impression and reinforces brand recognition.

2. Professional Appearance: Logo mats contribute to a professional and polished appearance. They show that your business pays attention to detail and values cleanliness and organization. A well-designed logo mat can enhance the overall aesthetic of your space and create a welcoming atmosphere for customers and clients.

3. Marketing Tool: Logo mats serve as a subtle yet effective marketing tool. They can convey important messages, such as your company’s tagline or a special promotion. This can help to communicate your brand’s values and offerings to visitors in a non-intrusive way.

4. Safety and Cleanliness: Beyond branding, logo mats play a crucial role in maintaining safety and cleanliness. They help to trap dirt, moisture, and debris from shoes, preventing it from being tracked indoors. This reduces the risk of slips and falls, keeping both employees and visitors safe. Additionally, cleaner floors mean less maintenance and lower cleaning costs.

5. Durability and Functionality: High-quality logo mats are designed to withstand heavy foot traffic and harsh conditions. They are made from durable materials that can handle the wear and tear of daily use while maintaining their appearance. This ensures that your investment in logo mats provides long-term benefits.

Choosing the Right Logo Mat

When selecting a logo mat for your business, consider the following factors:

• Material: Choose a material that suits your needs. Rubber mats are durable and provide excellent traction, while carpet mats are effective at absorbing moisture and trapping dirt.
• Design: Ensure that the design of the mat aligns with your brand identity. The logo should be clear and visually appealing, with colors that complement your overall decor.
• Size and Placement: Select a size that fits the intended location and provides adequate coverage. The mat should be large enough to make an impact but not so large that it becomes a tripping hazard.
• Maintenance: Opt for a mat that is easy to clean and maintain. Regular cleaning will keep the mat looking fresh and ensure that it continues to serve its purpose effectively.

Conclusion

Logo mats are a versatile and valuable addition to any business. They enhance brand visibility, contribute to a professional appearance, and serve as an effective marketing tool. Additionally, they play a crucial role in maintaining safety and cleanliness, making them a practical investment. By choosing the right logo mat, you can create a welcoming and memorable entrance that leaves a lasting impression on visitors while promoting your brand. Invest in logo mats today and experience the benefits of this powerful branding tool.

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