Do you take pride in the appearance of your business premises? Have you ever thought about the impression that it has on your customers, visitors and even your staff?
Our blog aims to help you to ensure that the entrance to your premises creates the right impression of your business. Read our tips below:
First & Last Impression
First impressions count! Your entrance way will be one of the first things to greet somebody when they enter your premises, whether they are a customer, a member of staff or a visitor. Your entrance mat therefore has the power to influence the first impression that somebody has on your business. On leaving your premises, it will also be the last thing that they see, does your entrance way create a positive, lasting impression of your business?
You may well be paying a window dresser or visual merchandiser to make your windows look inviting and appealing to customers, visitors and passers-by, so why spoil their hard work and neglect your entrance? 91% of shoppers select a store to shop in based on its appearance. (source: Progressive Grocer)
A poor entrance mat not only looks unappealing to the eye, it will also not be doing the job intended, meaning you could be falling foul of health and safety regulations. Read our article here to find out what an effective entrance mat must do.
Before and after at the entrance of a luxury handbag shop
Protect your brand
Why not have given your entrance some brand identity with a great looking logo mat? A logo mat is not only a great way to promote your brand and keep your floors clean, but it also shows that you are proud of your business and its identity. See our article here for 5 reasons to invest in a logo mat.
Alternatively, entrance matting is available in a variety of different colours, meaning you can choose your mat in a colour that best suits the identity of your business and brand.
A business that is proud of its brand, identity and appearance will instil confidence in its customers and visitors. Likewise, if a business takes no pride in the appearance of the entrance of its premises, the reputation of the brand may be tarnished.
An attractive logo mat can give a business identity
Bad entrance = bad business
As mentioned above, your entrance way can influence how a person feels about your brand. You may also be judged on the quality of your product/service offering or even the way that you do business based on the appearance and cleanliness of your premises.
Clean, modern and presentable premises will give off an aura of quality and professionalism, giving the customer confidence in your products, services and your business as a whole. An entrance way that looks tired and unkempt will have the opposite effect, leaving customers uneasy about the quality of your products and services and skeptical about doing business with you.
What about your staff?
Your customers or visitors aren't the only ones that take notice of your premises and entrance ways. It can also influence how your staff feels about the workplace and can even impact on their morale. If they are given the impression that the business cares about and takes pride in the appearance of the premises, it will help them to feel valued and proud to work for the organisation.
Coming into work every day to a building that looks a bit shabby, can leave staff feeling unmotivated about the day ahead. Simply making the workplace look appealing and welcoming could improve the morale of your staff, in turn increasing productivity.
Think about the impression you would like to create for interviewees visiting your premises, for example. An interview is a two-way process, so you need to sell your business to the candidate as much as they need to sell themselves to you. A welcoming entrance and reception area will help put your business in a positive light.
What now?
We urge you to take a look at the entrance to your premises and have a think about what it says about your business. If you would like some advice, Mats4U have been supplying matting into UK businesses for over 20 years and will be more than happy to help you out. If you'd like to take us up on the offer, simply call our friendly advisors on 0121 313 6748 during normal office hours.
